Disclosure: As a Flodesk Partner, this post contains affiliate links. If you make a purchase using one of my links, I may earn a commission at no extra cost to you.

When I first became licensed as a real estate agent, I sat in a class where our broker was telling us all of the ways to try to get business so we could succeed. Daily phone calls. Sitting open houses. Door knocking. Sending handwritten notes letting everyone know you are an agent now.

As a new mom who was still working a full-time job at the time, there was no way that traditional real estate marketing was going to work for me. I mean, I don’t even like to call to order pizza, let alone cold calling some stranger to trust me with one of their biggest purchases/assets?! I had to find another way to make this work for me in the limited hours that I had available.

I found some accounts online talking about using social media to grow your business, so I started with that. Then I started hearing some people mention using email, too. Like social media, email seemed like it could be a great way to stay in touch with my sphere of influence without having to be absent from my other life responsibilities.

My experience with email had always been in a corporate work setting, not as a marketing tool, so I looked to see what my brokerage at the time offered. What I found? Canned, generic emails with articles and information that I would literally never open if it landed in my inbox. Just not my style at all. I knew there had to be something better out there.

And that’s when I found Flodesk.

Why Flodesk is the Best Email Marketing Platform for Real Estate Agents

I have always been an aesthetics girlie, so when I saw all of the beautiful email layouts and templates they had to choose from with Flodesk, I was immediately hooked. It was unlike anything else I had found out there. (And yes, I had explored other email service providers that shall remain anonymous 😉). Being able to customize the layouts with my own branding and to fit the vibe I wanted allowed me to put together an email that I was proud to send out to connect with my people. Not to mention how easy it was to get started using!

I initially set out to send monthly newsletters to my sphere of influence, but I had no idea how much Flodesk would actually help me grow my business at the time. I started creating full page opt-in forms to promote lead magnets I had on social media to grow my email list, and it was working. It took me some time to figure out what I wanted to put in my monthly newsletters that I felt would be valuable, fun, and open-worthy, and once I did, I eventually started to see the fruit of my labor – I got my first client exclusively from them being on my email list. Woo!!

How I use Flodesk in my Real Estate Business

Over time I have started using Flodesk for so much more than monthly newsletters…

• I have built out beautiful email templates for emails that I am regularly sending my clients throughout their transaction and beyond. (You can check out my Flodesk Templates for Real Estate Agents here.)
• I use it to run a March Madness Bracket Challenge with my email list and send a note of gratitude over Thanksgiving.
• The email list is the first to know about my new Holiday guide, or other lead magnets.
• Having the ability to segment my clients by whether they are buyers, sellers, past clients, etc. helps me with being able to craft the perfect email message for what they are wanting to hear more about.
• Using workflows, I’m able to automatically follow up with clients once they close to ask for reviews.

The opportunities are honestly endless for how you can use Flodesk for real estate agents!

Flodesk Partner Insights: New Flodesk Features I Love

I have been using Flodesk since 2019, and in the beginning of 2025, I had the privilege of becoming a Flodesk Partner. One thing I have always loved about the company is how much they value the input of their users. They take the time to listen to suggested features that would be helpful to have, and have implemented so many new things over the years that have been amazing to help with the email marketing side of my business.

A few of my favorite released features over the years have been their integrations with other tools that I use in my real estate business, such as Canva and ManyChat. I’m also a huge fan of their robust workflows and automations that I’m able to set up so my email marketing can continue working for me in the background.

Oh, and did I mention the super fun countdown timer that I had to my buyer client’s emails that counts down the days until they officially become a homeowner? How fun is that?!

But out of all of their features, want to know my most favorite they’ve released? Hands down it would be the ability to share my created emails, forms, and workflows as templates. Being able to do that began my transition into helping other real estate agents with their email by sharing the designs I had created that they could easily import into their account to use, also.

Why I Think Every Agent Needs Flodesk

Flodesk is so much more than just an email service provider with pretty layouts. I’ve had amazing deliverability with my emails and consistently have a 50-60% open rate. (If you’re not into email marketing analytics, that’s a pretty good number!)

They also have amazing support that is standing by to help, and tutorial videos to walk you through every step of using their platform. The simplicity of their system makes email marketing less of a stress to learn, and honestly just more fun!

When I talk to other real estate agents about how they can get started in email marketing, I always point them towards Flodesk. I truly do believe that it’s an easier learning curve to get started compared to other email providers out there. Not to mention that it’s an amazing way to nurture your sphere, clients, and new leads, and it has directly led to me getting new clients over the years of doing it consistently. Which is the point, right?!

If you’re a real estate agent looking for a fresh and fun way to market yourself without outwardly screaming “who’s ready to buy or sell with me?!,” I think you should give Flodesk a try!

Click here to start your Flodesk trial and get 25% off of your first year with my partner code: “ASHLEYS”.

And if you’re interested in checking out any of my other Flodesk templates, you can check out my template shop.